What do you do in this profession?
Business people in e-commerce work in internet commerce at the interface of purchasing, advertising, logistics, accounting and IT. They help design the product range, procure goods and services and present the offer in a sales-promoting way in online shops, on online marketplaces, in social media or blogs. They communicate with customers, e.g. by e-mail, chat or telephone, and accept enquiries, complaints or delivery requests. They set up payment systems, monitor incoming payments and arrange the transmission of ordered goods and services. In addition, they plan target group and product-specific online branding measures, organise the creation and targeted placement of advertising and evaluate the advertising success. For commercial management and control, they analyse the results of cost and performance accounting and evaluate sales figures and operational processes.
Important facts
| Occupation: | Recognised training occupation |
| Type of training: | Dual training in trade and crafts (regulated by training ordinance) |
| Duration: | 3 years |
| Training places of learning: | Training company and vocational school (dual training) |
Requirements:
• Customer orientation, communication and contact readiness (e.g. when dealing with customer concerns and communicating with customers in a target group-oriented manner)
• Commercial thinking (e.g. helping to plan the product range, using online marketing tools and measuring advertising success).
• analytical skills (e.g. for the evaluation of customer and usage data)
• Flexibility (e.g. dealing with frequently changing tasks and work situations)
• Diligence and sense of responsibility (e.g. when dealing with customer data, when compiling data on goods and services).
School subjects:
• Mathematics (e.g. for compiling and evaluating statistics)
• German (e.g. for oral and written communication with customers, for the description of offers and services)
• English (e.g. for obtaining information or giving information in English)
• Business/law (e.g. for tasks in the field of purchasing and marketing)
What is important?
What is important?
Where do you work?
Employment businesses:
Business people in e-commerce find employment
• in retail, wholesale and foreign trade companies that operate online shops
• for manufacturing companies that sell their products online
• in internet mail order for pure online shops
• at tourism companies that sell travel and flights online
• Logistics and mobility service providers, e.g. freight forwarders, transport companies, transport companies that sell services online.
Work locations:
E-commerce clerks primarily work in offices and meeting rooms.
What school-leaving qualification is expected?
Legally, no specific school education is required. In practice, companies predominantly hire trainees with a university entrance qualification.
Which language requirement is necessary?
A B2 level is required for this vocational training.
Which is your vocational school?!
- RBB-Müritz (First year of apprenticeship) in Waren
- www.rbb-waren.de
- Berufliche Schule der Hanse- und Universitätsstadt Rostock Wirtschaft (for the second and third year of apprenticeship) in Rostock
- www.bs-wirtschaft-rostock.de
Where can you do the vocational training?
